Cookie Policy
How we use cookies and similar technologies on our website, what they do, and how you can manage them.
1. Introduction
This Cookie Policy explains how NEXFORMAI LTD trading as Nexform AI (“Nexform AI”, “we”, “us” or “our”) uses cookies and similar technologies on our website (nexformai.co.uk).
It should be read together with our Privacy Policy, which explains how we handle personal data more broadly.
By continuing to use our website, you agree to the use of cookies as described in this policy. Where required by law, we will ask for your consent before placing non-essential cookies.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to the owners of the site.
Cookies may be set by the website you are visiting (“first-party cookies”) or by other websites whose content is embedded or referenced (“third-party cookies”). They may last only for the duration of your visit (“session cookies”) or remain on your device for a defined period (“persistent cookies”).
We also use similar technologies such as pixels, tags and local storage, which work in a comparable way to cookies. Where we refer to “cookies” in this policy, we mean cookies and these similar technologies.
3. How We Use Cookies
We use cookies to:
- make our website work correctly and securely;
- remember your cookie preferences;
- protect our website and forms from spam and abuse;
- understand how visitors use our website so we can improve it;
- measure the performance of our content and marketing.
We do not use cookies to identify you personally, sell your data or build advertising profiles about you.
4. Categories of Cookies We Use
We group cookies into four categories.
Strictly necessary cookies. These cookies are essential for our website to function. They enable core features such as security, network management, accessibility and remembering your cookie preferences. The website cannot function properly without these cookies, and they do not require your consent.
Functional cookies. These cookies enable enhanced functionality, such as remembering choices you make on the website. They are used to provide a more personalised experience but are not essential.
Analytics and performance cookies. These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously — for example, which pages are visited most often, how visitors arrived at the site, and any errors encountered. We use this information to improve our website and content.
Marketing cookies. These cookies may be used to measure the effectiveness of our marketing campaigns or to provide more relevant content. We do not currently use cookies to serve personalised advertising on third-party sites.
5. Cookies We Use
The table below summarises the cookies and similar technologies we may use on our website. Exact cookie names, providers and durations may change as we update our website and tools.
Website platform (WordPress / Elementor) — Strictly necessary. Used to operate the website, support secure logged-in sessions for our staff, and enable core functionality. Typical examples include wordpress_test_cookie and elementor session cookies. Duration: session to 1 year.
Cookie consent — Strictly necessary. Used to remember your cookie preferences so we don’t ask you on every visit. Typical examples include cookies set by our cookie consent tool. Duration: up to 12 months.
Contact form (Fluent Forms) — Strictly necessary. Used to support form submissions, prevent duplicate entries and protect against spam. Duration: session.
Spam & bot protection (Google reCAPTCHA) — Strictly necessary. Used to distinguish between human visitors and automated bots on our forms. May include the _GRECAPTCHA cookie set by Google. Duration: up to 6 months.
Security & performance (Cloudflare) — Strictly necessary. Used to protect the website from attacks and improve loading performance. May include the __cf_bm bot management cookie and cf_clearance cookie. Duration: session to 30 days.
Google Analytics — Analytics. Used to understand how visitors use our website. May include cookies such as _ga, _ga_* and _gid. Data is processed in aggregated, pseudonymised form. Duration: up to 2 years.
Google Tag Manager — Analytics / Functional. Used to manage tracking tags on our website. Google Tag Manager itself does not typically set cookies, but tags loaded through it may.
Embedded content (e.g. video or scheduling). Where our website links to or embeds third-party content (for example a video or a Google Calendar booking page), those third parties may set their own cookies when you interact with that content. We do not control these cookies; please refer to the relevant third party’s cookie policy.
6. Third-Party Cookies
Some cookies on our website are set by third parties — for example, Google (Analytics, Tag Manager, reCAPTCHA) and Cloudflare. These third parties have their own privacy and cookie policies, which we recommend you review:
We do not control cookies set by these third parties. If you have questions about how a third party uses cookies, please contact that third party directly.
7. Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
- Cookie banner: when you first visit our website, you can accept or decline non-essential cookies through our cookie banner. You can change your preferences at any time by clearing your cookies and revisiting the site, or via the cookie settings link where provided.
- Browser settings: most browsers allow you to view, manage, delete and block cookies. The exact steps vary by browser — see the links below.
- Opt-out tools: some third parties provide opt-out tools, for example Google Analytics offers a browser opt-out add-on.
Please note that blocking or deleting cookies, including strictly necessary cookies, may affect how parts of our website work.
8. Browser Controls
You can usually find instructions on how to manage cookies through your browser’s help or settings menu. Useful links include:
9. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. There is no consistent industry standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage cookies through the controls described in this policy.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational or regulatory reasons. The latest version will always be published on our website, with the “Last updated” date refreshed.
11. Contact
For questions about this Cookie Policy, contact:
Nexform AI
Email: info@nexformai.co.uk
Telephone: +44 204 620 2285
Address: 3rd Floor, 86–90 Paul Street, London, England, United Kingdom, EC2A 4NE